In the impression about "want to have the options examined," the similarities and differences among the five cities emerge. Shanghai, Beijing and Taipei in the survey results, "feminization" choice rate is very high. Shanghai, Taipei and Seoul choose "intellectual" very much, only Tokyo seldom choose this two. Tokyo is more women choose "cute" and "have temperament" and the two other cities in choice rate is very low. Want to become self-image, "take care of others think", "fashionable person" and "figure nice person", "happy" choice obviously higher than other four city proportion. Other cities of women were relatively directly. Select "optimistic", "a female temperament" and "fashionable grade", "smart", "rich" people more. That is to say, Chinese women are more hope to become "spell able intellectual noticeable" image, is actively self-expression type.
Recently, Kanebo scarlett treasure cosmetics hairdressing research institute do five cities on east Asia women lifestyle survey. Investigation to Tokyo, Shanghai, Beijing and Taipei, Seoul 18 ~ 59 women in every 450 (Tokyo 468) for respondents to understand today's Asian cities on women in the concept of life and work, and self image and hairdressing consciousness different pursuit. In polls can find five cities in common is skin beautiful very seriously, especially young women. Therefore, the importance of beautiful skin is Asian city women's common consensus.
Beauty consumption accounted for income by 15%
The woman most willing where spending money in beauty? The answer is: Beijing and Shanghai! Beijing and Shanghai to the women in hairdressing cosmetic consumer spending, which accounts for the premiership table on the discretionary funds, far higher than 15.4 15.5% and other urban women. Shanghai and Beijing women for salon, nutrition food more keen interest obviously. Salon and followed by reducing weight, also become the focus of urban women. Compared with other cities for women, Seoul women "cosmetic" and "micro plastic" interest obviously want strong many. In a "cosmetic" experience, also rank high on the list. Shanghai women for "SPA, salt dish bath" health class project interest than other cities. Urban women in "cosmetic interested" activities, choose "salon beauty", "yoga ･ pilates", "to lose weight" is much more of. In addition, Tokyo and Seoul depilate "is for" concern for "salon beauty" although all are interested, but experience value are very low. Tokyo high and beauty salons to depilate attention the problem of low experience value life, scarlett treasure cosmetology institute of suzuki carrizo keiko managers make the following analysis. "Other city beauty salon species are many, and cheap, convenient women do daily hairdressing and massage. Japanese hope no matter how old to can keep 'cute, young,' so to smooth skin's request was high, then the corresponding value depilating."
Attention preference "intellectual" eye care makeup
Eyes friendly lai most can convey deep heart, the enchanting woman with fair skin eye and moving eye makeup look more able to reflect the female glamour. Through the survey can be found by five cities in all have in common is that "eye" your body's "charm point". Who do not aspire to skin blow play can break, delicate and bright white? "My skin condition", followed by another becoming the female attention points. Seems to have white exquisite skin and the butterflies eyes is the vast majority of women consistently pursue, in 2011 believe this two big beauty demand will continue to continue.
In the impression about "want to have the options examined," the similarities and differences among the five cities emerge. Shanghai, Beijing and Taipei in the survey results, "feminization" choice rate is very high. Shanghai, Taipei and Seoul choose "intellectual" very much, only Tokyo seldom choose this two. Tokyo is more women choose "cute" and "have temperament" and the two other cities in choice rate is very low. Want to become self-image, "take care of others think", "fashionable person" and "figure nice person", "happy" choice obviously higher than other four city proportion. Other cities of women were relatively directly. Select "optimistic", "a female temperament" and "fashionable grade", "smart", "rich" people more. That is to say, Chinese women are more hope to become "spell able intellectual noticeable" image, is actively self-expression type.